RIABiz.com had a couple of articles recently regarding RIA use of social media. One covers the results from a recent Pershing-Aite study that looked at whether advisory firms are using social media, and the affects (advantages) on these firms. The short answer is that firms using social media as part of their marketing are seeing growth that can be traced back to its use. Click here to read the article.
The other article looks at how three advisors are using social media which is an excerpt from RocktheBoatMarketing blog, by social media expert Pat Allen.
Click here for the entire article. Some great ideas for those of you wondering about using social media.