Do You Use Cheap Words to Describe Your Business?

I totally agree with the author’s first line in the article…”I believe the words that you choose to describe your business matter.  And I believe that too often we use words that ‘sound good’ but have lost their meaning.”

Just about every advisors website, wording and message is very similar.  The author provides four actions to communicate how your business is different from the troves of other advisors clients can choose from.

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Post source : Absolute Engagement

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