Why It’s Easier To Market To A Financial Advisor Niche

In an extremely competitive business like financial planning, it is difficult to market your services when marketing to everyone. This makes it hard to differentiate yourself from the myriad of options available to consumers- who likely cannot distinguish your firm from the one down the street or across town.  In this article, Michael Kitces tackles the topic and delves into the details of creating a niche of clients and why this can lead to easier marketing and better outcomes.

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Post source : Nerd's Eye View

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