This week’s articles will provide ideas and inspiration to build the financial advisory firm of your dreams- whether that be a solo practice or a multi-advisor or multi-office firm. Part of the fun in creating and building a business is the journey toward success.
What can you do this week to make your firm better? Can you pull one or a few things from the articles to move your firm forward?
Making the Transition from Advisor to CEO– AdvisorPerspectives
AdvisorPerspectives interviewed Vanessa Oligino, the Director of Business Performance Solutions at the recent TD Ameritrade LINC conference. The topic of the conversation, I believe is important, because many advisors will need to consider if they want to step into the role of CEO.
Five Ways to Pick Your Target Client– AdvisorPerspectives
I have posted many articles in the past months about focusing the types of clients advisors should work with. This one is another one that helps you narrow your target market and unlock its advantages.
27 Questions Every Financial Advisor Should Ask Their Tech Vendor– Carson Group blog
The title says it all. Make sure you ask a lot of questions and the right questions to help select the right technology for your firm.
“The Messy Middle” by Scott Belsky: A Must Read for All Breakaway Advisors and Entrepreneurs Alike– PFI Advisors blog
I don’t usually add links to book review, but this one appears to offer quite a bit of advice to advisors as entrepreneurs.
Is There a Missing Link In Your Client Experience?– ThinkAdvisor
Many firms implement changes designed to improve the firm and provide additional value ans service for clients. Oftentimes these changes are only focused on the client experience. However when operational details (operational experience) aren’t right, these affect the staff’s delivery of the client experience — and potentially jeopardize client relationships. It’s not enough to build a client experience (CX) — you must have operational experience (OX) to support it.
7 Ways to Stay on Your Prospects Radar– ThinkAdvisor
What can you do when a prospect says they aren’t interested? Learn how to stay on a prospects radar without becoming a pest.
The Fundamental 4 Pillars of Practice Management– FA Success Podcast with Michael Kitces
Industry consultant Andrea Schlapia joins Michael Kitces to share what she believes are the fundamental 4 business framework: strategic planning, business development, operational effectiveness and the human element
An Advisor’s Role in Digital Estate Planning– Practically Speaking blog
The article brings up a good point and reminder that “By adding digital estate planning to your other comprehensive planning, you are adding a significant service to your clients. One that goes beyond dollars and cents, but one that is just as valuable- how they will be remembered.” I also wrote an article on this topic- read it here.
You Need a Story to Succeed in Marketing. Here’s How to Find Yours and Tell It– FPA Practice Management blog
Successful marketing is really about creating your story and sharing it with others. The author shares her best tips to be able to both find your story and tell it well.