Reid Stone is an experienced investment operations professional who built AdvisoryQuest (advisoryquest.com) to provide a comprehensive list of solutions to serve the needs of growing financial advisory firms. He began gathering these solutions over the past few years and wanted to create a place to keep the list and to share it with others seeking to build efficient advisory practices.

Reid started his career in the financial services industry nearly twenty years ago selling mutual funds and insurance. However, he soon found that sales (cold calling) was not for him, particularly in a new city. Deciding to get his MBA, he worked in retail sales for about a year to save up money to go back to school.

While working toward his MBA, Reid worked at the Minnesota State- Mankato College of Business Advising Center helping undergraduate students gain admittance to the COB. While working toward his MBA he also completed an internship, at what was then Piper Jaffray, helping the advisors learn new software the office had recently installed. During his time at Piper, he additionally implemented an internship program for the office to use when hiring future interns at the firm.

After receiving his MBA, Reid accepted a position with a financial advisory firm handling multiple duties including operations, technology, client service, reporting, and trading. While working in this position, he realized that operations was the area in the industry he enjoyed while also realizing how important this role was within advisory firms. Overseeing the operations of the firm allowed the advisor to focus solely on bringing in business and servicing existing clients.

In 1998, he joined Tonkawa, a single-family office, and began building the operations infrastructure; later managing the investment operations, administration, performance reporting, and audits for the firm. During that time he managed multiple projects including integrating new custodians, interfacing the portfolio accounting system with the accounting GL system, and automating the performance reporting. In the last five years at Tonkawa, Reid managed the growth of the portfolio management system which tripled in terms of transaction volume and securities tracked.

In 2004, Reid continued his education, receiving a Certificate in Financial Planning from Florida State University. The classes taken were : Introduction to Financial Planning, Insurance Planning, Investment Planning, Income Tax Planning, Retirement Planning, and Estate Planning.

Reid is currently working on adding features to the website and blog, searching for a new career opportunity, and spending time with his family. He would like to continue his career in an operations leadership role contributing his talents to a successful, growing financial advisory firm.

Outside of work, he enjoys spending time with his wife and two children, coaching his kids in their various youth sports (softball and basketball), exercising, kayaking, and reading.

If your firm needs someone to run the operations side of the business, either as an employee or in a consulting role, please contact AQ.