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Ten Lessons from America’s Top Marketer

The worlds largest consumer products company with global sales of $80 billion, P&G has 26 brands with sales over $1 billion and names like Tide, Crest and many others. P&Gs marketing success provides 10 important lessons for financial advisors. Lesson one: Start with the customer. P&G was a pioneer in researching customer wants and needs and in understanding the customer decision-making process and post-purchase experience, going so far as to observe how customers use its products in their homes.