How to Use Color to Make an Impact

Most firms have marketing materials available on their websites and in hard copy. And every advisor communicates with clients via email and through periodic performance reports. I have yet, however, to meet an advisor who pays the same attention to these materials as they do to their clothes or the way their office is appointed.

Don’t underestimate the power of color in your presentation materials. One study found that painting detention cells vibrant pink significantly reduced violent and aggressive behavior among inmates.

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