Insourced Financial Planning – Are Vanguard And RIA Custodians The New Disruptive Threat To Independent Financial Advisors?

Are asset managers like Vanguard, & RIA custodians like Schwab, using insourced financial planning to compete against independent financial advisors?

Wealth management a combination of investment management and holistic financial planning advice, typically for affluent clientele has become an increasingly dominant model in recent years. Yet an emerging transition appears to be underway, as a growing number of asset management platforms are no longer just providing support services to financial planners, but are entering the business themselves.

This gives the companies not only the potential to compete aggressively on price, but to utilize their massive marketing budgets and already-nationally-recognized brands to rapidly scale their marketing and drive growth even faster.

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