Should Advisors Change How They Charge?

It was only a matter of time before lower-cost competition — technology-driven robo-advisors — aimed squarely at that target. By offering investment planning and management for a fraction of the usual AUM fee, robos (or eRIAs, as Cerulli Associates calls them) have accelerated soul-searching among human advisors who want to differentiate the value they provide.

Over time, good financial advice can easily make a difference of hundreds of thousands of dollars to a client. So can the way the client is charged for that advice.

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