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The Single Most Overlooked Referral Strategy

It’s accepted wisdom that working with the children of our best clients is a significant opportunity. And I would agree, but not for the reasons you may think.
The traditional thinking is that working with the children of our clients is a good asset retention strategy. The new thinking, I would suggest, is that working with the children of our clients engages those clients and drives referrals. In fact, it may be one of the biggest and most overlooked referral opportunities in our businesses today.

Post source : AbsoluteEngagement.com