Stop With the Phony Slogans

An excellent read about firms using hollow mission statements, vision statements and value statements. Instead, the author presents a different approach by answering a numbers of questions to better express and guide the firm: what your firm stands for, what it does and how it serves clients. These will help create a better vision, mission, values and strategy- one that leads and guides the firm and succinctly explains to clients what you do and why you are in business.

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Post source : Financial Advisor

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