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The Coach Gets The High Fees, Not The Adviser, So Be A Coach

The author makes the point that providing coaching to clients leads to being able to charge higher fees.  He says,…The adviser can help achieve a solution and provides good guidance. A coach takes responsibility for making it happen. Clients will pay more for someone who steps up and says “I will make this happen for you…I will get you where you want to be” The best advisers move into this position. Guiding people towards good outcomes is valuable and should be rewarded well as it requires skill and expertise.

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