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Six Client Questions Your Advisor Website Must Answer

In today’s competitive environment, every point of contact a potential client has with your organization  makes a difference.  Websites are one point of content that advisors don’t put enough thought as to the message they are sending to prospective clients.  Sometimes too, the message (words and phrases) used aren’t what prospective clients are seeking.  #1 is my favorite; “Why do you deserve my business?”

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Post source : IRIS

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